Watches2012 - 2021
Premium watch brand
Brand, paid social, influencer seeding, email and Shopify run as one in-house stack across the UK, US and Europe.
- Brand & Strategy
- Performance Marketing
- Performance Creative
- Email & Retention
- Web & Development
Acquisition + Retention
Customers in. Customers kept.
Creative, media, creators and email, one team on one dashboard. The angle that wins on Meta opens your welcome flow the same week.
Acquisition
Find the angle. Prove it. Scale it.
- Performance creativeStatic, UGC and video built to a testing framework: one avatar, four angles, twelve ads, seven days. Winners get iterated, losers get killed.
- Paid social and searchMeta, TikTok and Google run by in-house buyers, not a white-label desk. Weekly reporting on CAC, contribution margin and creative fatigue.
- Influencer and creator programmesGifting, paid partnerships and commission-only affiliates on TikTok Shop, recruited and managed at volume.
- AI-assisted productionOur own stack turns one shoot, or no shoot, into a full library of testable variations.
Retention
Acquisition gets them in. Retention is where the margin lives.
- Klaviyo flowsWelcome, abandoned cart, post-purchase, replenishment and win-back, written from the ad data, not a template.
- Campaign calendarA monthly send plan tied to launches, stock and margin, with segments that actually segment.
- Lifecycle and subscriptionCancellation saves, surprise-and-delight moments and the numbers that show whether they paid back.
How we work
Four steps. Always in that order.
- 01AuditTwo weeks inside your ad accounts, Klaviyo and Shopify. You get a written plan with numbers, whether or not you hire us.
- 02BuildCreative library, account structure, flows and tracking set up to the plan. First tests live within 30 days.
- 03ScaleWeekly creative sprints, monthly budget re-allocation, quarterly strategy. The loop keeps turning.
- 04ReportOne dashboard on Jigsaw IQ showing spend, revenue, margin and what changed. No 40-slide decks.
12ads per test cycle4 angles x 3 formats
7 daysto a read on a new angle
1reporting stack across every channel
Related work
Food & drink2026
Functional drink brand
Launched from zero with ads, creators, email and site live together on day one.
- Brand & Strategy
- AI Production
- Performance Creative
- Performance Marketing
- Email & Retention
- Web & Development
FAQ
Straight answers.
Paid media makes sense from around $20K a month in spend. Below that, creative and email alone usually move the needle more, and we'll say so on the call.
Next step
Show us the ad account. We'll show you the plan.
Thirty minutes, then a written audit if it makes sense to go further.